Why Exhibit




Position your company as the leading solutions provider to buyers from across the US.



Lead the conversation about what’s next with buyers, demonstrate your products and technologies, and reaffirm your company as a thought leader in this industry.


Stand out in the mix of top industry suppliers with an easy-to-use marketing toolkit that includes a customized landing page, personal branded invitations, promo codes and more.


Take advantage of the opportunity to present at the HANNOVER MESSE USA Solutions Theater, powered by the Smart Factory Institute, to distinguish your solutions even further.


Treat buyers to an unforgettable experience with exclusive access to the HANNOVER MESSE USA VIP Program to indulge together while getting quality time for critical conversations.


HANNOVER MESSE USA puts you in touch with the buyers you know and the buyers you need to know. It’s about building revenue from current business and new prospects. Nowhere else can you expand your outreach with your targeted audience, including corporate management, production, and engineering.

See who attends HANNOVER MESSE USA by Industry

"THK America significantly expanded its footprint at [Hannover] this year. We were so happy with the booth location and the thousands of sales leads we generated at the show that we have already signed up [for the next event]."

EijiTanaka, General Manager of Sales Planning, THK America

Stand out with the easy-to-use marketing toolkit, which includes a customized landing page, emails, newsletters and social posts to highlight your company’s presence at the event.

Send branded invites with unique promo codes for free show floor access. Get reports on opens, clicks and interactions to communicate effectively throughout your show efforts.

Connect your company with thought leadership. Take advantage of the opportunity to present education topics that address current opportunities, solutions, and future demands. 

Treat buyers to an unforgettable experience with exclusive access to the HANNOVER MESSE USA VIP Program. With free full-conference registration, VIP Lounge entry daily, catered lunch and more.


When you exhibit at HANNOVER MESSE USA, you invest in your future. With strategic event promotion and programming to attract the right audience, your return on investment is substantial. Contact us for pricing, with customizable options available. 


It’s the event transforming our industry. And it’s your opportunity to transform your business. Join us to help define the future of automation.

Not only were we able to connect with North and South American manufacturers during the U.S. show, we also extended our reach to a host of global attendees in the industrial manufacturing machinery and components space.

Sayan Bose
Global Director of Industrial Machinery & Components, Industry Business Unit of SAP

Exhibitor Questions? We're Here To Help.

Brett DeWeese
Director of Sales
+1 (773) 796-4250 x234

Meike Sauer
International Sales Manager

+49 511 89-34114