Hannover Messe USA

Why Exhibit

Why Exhibit?

HANNOVER MESSE USA, co-located with IMTS, is where manufacturers come to discover the world-leading technologies they need to win amid industry disruption and transformation. Don’t miss this opportunity to showcase your value-added solutions at North America’s most comprehensive industrial technology tradeshow!



Sq. ft.

Countries represented

Meet Highly Qualified Buyers from Around the World

HANNOVER MESSE USA is a buying show, where 92% of attendees influence company purchasing decisions in more than 100 countries.

Be a Leader in the World’s Most Powerful Economy 

Grow your market reach in the United States, the second largest manufacturing country in the world.

Thrive Amid Disruption

The fourth industrial revolution has arrived. Discover the technologies and partners your business needs to thrive today, tomorrow and into the future.

The Latest Advancements in Industrial Technologies

Co-located at North America’s largest manufacturing show, IMTS, HMUSA delivers all the leading technologies, solutions and information companies need - across the entire value-added chain - to lead their industries today, tomorrow and into the future.

Industrial Automation Systems

Linear Drives, Gears, Motors & Mechanical Transmission Systems

Industrial Energy Systems

Digital/software, IIoT/Industrie 4.0

Subcontracting and Lightweight Construction

Surface Treatment Technology

Compressed Air and Vacuum Technology

Your Buyers Are Here!

Visitors with Purchasing Influence

    “Not only were we able to connect with North and South American manufacturers during the U.S. show, we also extended our reach to a host of global attendees in the industrial manufacturing machinery and components space. Overall, HANNOVER MESSE USA 2018 proved to be an amazing platform to showcase SAP’s innovations for the manufacturing industry powered by intelligent technologies, including Blockchain, IoT and machine learning.”

    Sayan Bose
    Global Director of Industrial Machinery & Components, Industry Business Unit of SAP

    “HANNOVER MESSE USA 2018 allowed our existing customers and new customers to see firsthand our product portfolio for one-on-one demonstrations and top-line discussions. We were thrilled by the number of exhibitors and visitors. The show exceeded all expectations for new business development.”

    ​Kristine Inserra
    Director of Marketing Communications North America at Festo

    2018 Top 5 Job Function of Visitors

      Visitors by Industry

        Buying Authority of Visitors

        Identify the need for new products or equipment


        Gather information to evaluate alternative product


        Jointly make a buying decision with others


        Justify the purchase and/or select specific brand


        Make the final decision or give the final approval


        Have no role in buying the products shown


        Helping you Reach your Buyers

        Gain International Exposure and Expand Your Reach

        Deutsche Messe leverages its international network of partners including top trade publications and associations in order to attract highly qualified buyers from targeted industries.

        Highlight Your Participation at HANNOVER MESSE USA 2020

        We'll create a custom landing page to attract customers - a one-stop shop for general show info and registration - with space for your logo, product images/descriptions, booth info, press releases, and more. Share it on social media, in newsletters, or send it directly to existing or prospective customers!

        Invite Your Customers and Track New Leads

        Send branded invitations to your audience, and encourage registration with your unique promo code that provides free show floor access to attendees. You'll receive information about who opens, clicks, and interacts with any invites and reminders you send.

        Impress Your VIPs with Exclusive Access

        Give your customers the VIP treatment with exclusive access to the HMUSA VIP Program - they'll thank you for it at the show. Our VIP Program offers guests free full-conference registration, VIP Lounge entry, daily catered lunch, guided tours, and more!

        Stand Out from the Competition as a Key Solutions Provider

        Establish your company as a thought leader in the industry by developing education topics that address current opportunities, solutions, and future demands - we'll save a place for you in our new on-floor education station, the HANNOVER MESSE USA Solutions Theater.

        Questions? Contact Us Today!

        North America


        Bill Fox
        Automation and Digital Factory
        +1 (773) 796-4250 x248

        Tom Edwards
        Motion & Drives
        +1 (773) 796-4250 x240

        Meike Sauer
        +49 511 89-34114